Our challenge as marketers has always been to develop communications that reach our target audiences with sufficient frequency to stick our messages in their heads. Unfortunately, gone are the days when we had three networks that could reach 97 percent of the population. If we used the three networks (reach) to run 12 commercials (frequency) we were all set.

To be successful, both need to think in terms of a new evaluative criteria -- the "three Rs" of reach, recency and relevancy.

By Meyers Research Center

Supermarkets are struggling to keep their share of shoppers as mass merchant hypermarkets, drugstores and other rivals gain in popularity for items once only purchased in more traditional trade channels, according to a new study by Meyers Research Center.

To some consumer product marketers, retailers are the enemy. Rarely a day goes by when we don't hear a complaint about the process of getting P-O-P into stores. Some marketers see the whole process as adversarial and can be quite bitter about the experience; others are wistful, longing for a time when retailers were more passive and the world was a simpler place.
But the world has changed. Retailers aren't the enemy, but they really aren't interested in being your buddy, either. Good marketers are realists, and they understand that by working closely with retailers, they can (dare I use the phrase?) create a "successful partnership."

Remember when "sustainability" used to be called "recycling"?

The first time the word "sustainability" shows up in the Institute's archives comes in a November 2005 cosmetics category report, which discusses the trend toward natural beauty products. The first mention of a recyclable P-O-P display dates back to July 1990, when an article about fitness brand Weider notes that the company's temporary displays were often made from recycled die-cut cardboard "despite the slightly higher cost" involved.

More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to a comprehensive research study conducted by OgilvyAction, New York.
Based on approximately 6,800 shopper intercepts conducted across six retail channels in the U.S. in February-March 2008, the study found that 72.4% of shoppers make in-store purchase decisions at the category, brand or quantity level.

Retail sector face the greatest competition in the business world. If you want to survive the competition you need to develop some marketing strategies. Good strategies are the secret behind any successful retail store. Don't get over engaged in the day-to day work to run your stores. If you don't apply new ways to improve your marketing efforts you will loose business to your competitors. So try to push forward your business on a regular basis. Think carefully about your current strategies. Are they working properly? If not, then its time for you to change your strategies.

Here are a few retail marketing that will help you improve your business.