http://s15009.gridserver.com/news/ en Copyright 2008 Tue, 06 May 2008 10:52:15 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss Remember when "sustainability" used to be called "recycling"? The first time the word "sustainability" shows up in the Institute's archives comes in a November 2005 cosmetics category report, which discusses the trend toward natural beauty products. The first mention of... http://s15009.gridserver.com/news/2007/11/sustained_momentum.php http://s15009.gridserver.com/news/2007/11/sustained_momentum.php News Fri, 02 Nov 2007 10:11:40 -0500 To some consumer product marketers, retailers are the enemy. Rarely a day goes by when we don't hear a complaint about the process of getting P-O-P into stores. Some marketers see the whole process as adversarial and can be quite... http://s15009.gridserver.com/news/2007/08/working_with_retailers.php http://s15009.gridserver.com/news/2007/08/working_with_retailers.php News Thu, 16 Aug 2007 10:46:50 -0500 By Meyers Research Center Supermarkets are struggling to keep their share of shoppers as mass merchant hypermarkets, drugstores and other rivals gain in popularity for items once only purchased in more traditional trade channels, according to a new study by... http://s15009.gridserver.com/news/2007/06/research_crosschannel_shopping.php http://s15009.gridserver.com/news/2007/06/research_crosschannel_shopping.php News Fri, 22 Jun 2007 11:23:31 -0500 First, let me say, if you haven't read the previous article, "Recency and Relevancy", I suggest you spend your reading time there. It's a great testament to the importance of our passion at Archbold-- namely POP/POS marketing and merchandising. It's... http://s15009.gridserver.com/news/2007/05/character_where_philosophy_pas.php http://s15009.gridserver.com/news/2007/05/character_where_philosophy_pas.php News Tue, 08 May 2007 09:38:18 -0500 Our challenge as marketers has always been to develop communications that reach our target audiences with sufficient frequency to stick our messages in their heads. Unfortunately, gone are the days when we had three networks that could reach 97 percent... http://s15009.gridserver.com/news/2007/05/recency_and_relevancy_.php http://s15009.gridserver.com/news/2007/05/recency_and_relevancy_.php News Fri, 04 May 2007 08:44:24 -0500