http://s15009.gridserver.com/news/ en Copyright 2009 Mon, 08 Jun 2009 16:10:19 -0500 http://www.sixapart.com/movabletype/ http://blogs.law.harvard.edu/tech/rss Retail sector face the greatest competition in the business world. If you want to survive the competition you need to develop some marketing strategies. Good strategies are the secret behind any successful retail store. Don't get over engaged in the... http://s15009.gridserver.com/news/2009/06/tips_for_improving_your_retail.php http://s15009.gridserver.com/news/2009/06/tips_for_improving_your_retail.php News Mon, 08 Jun 2009 16:10:19 -0500 More than two-thirds of packaged goods shoppers make purchase decisions within the store, where they are influenced by a variety of marketing vehicles, according to a comprehensive research study conducted by OgilvyAction, New York. Based on approximately 6,800 shopper intercepts... http://s15009.gridserver.com/news/2008/10/shopping_decisions_made_instor_1.php http://s15009.gridserver.com/news/2008/10/shopping_decisions_made_instor_1.php News Thu, 02 Oct 2008 10:52:22 -0500 Remember when "sustainability" used to be called "recycling"? The first time the word "sustainability" shows up in the Institute's archives comes in a November 2005 cosmetics category report, which discusses the trend toward natural beauty products. The first mention of... http://s15009.gridserver.com/news/2007/11/sustained_momentum.php http://s15009.gridserver.com/news/2007/11/sustained_momentum.php News Fri, 02 Nov 2007 10:11:40 -0500 To some consumer product marketers, retailers are the enemy. Rarely a day goes by when we don't hear a complaint about the process of getting P-O-P into stores. Some marketers see the whole process as adversarial and can be quite... http://s15009.gridserver.com/news/2007/08/working_with_retailers.php http://s15009.gridserver.com/news/2007/08/working_with_retailers.php News Thu, 16 Aug 2007 10:46:50 -0500 By Meyers Research Center Supermarkets are struggling to keep their share of shoppers as mass merchant hypermarkets, drugstores and other rivals gain in popularity for items once only purchased in more traditional trade channels, according to a new study by... http://s15009.gridserver.com/news/2007/06/research_crosschannel_shopping.php http://s15009.gridserver.com/news/2007/06/research_crosschannel_shopping.php News Fri, 22 Jun 2007 11:23:31 -0500 Our challenge as marketers has always been to develop communications that reach our target audiences with sufficient frequency to stick our messages in their heads. Unfortunately, gone are the days when we had three networks that could reach 97 percent... http://s15009.gridserver.com/news/2007/05/recency_and_relevancy_.php http://s15009.gridserver.com/news/2007/05/recency_and_relevancy_.php News Fri, 04 May 2007 08:44:24 -0500