By James Peters, CPP

"How can I certify that my package or P-O-P display is sustainable?"

I've already heard that question in several forms as sustainability gains more importance in the packaging industry. However, the immediate answer is: "You can't certify anything as 'sustainable.'"

Why not? Because, right now, no uniform definition of sustainability exists. At least two definitions have emerged so far, and that number should grow before true standards are established.