Remember when "sustainability" used to be called "recycling"?

The first time the word "sustainability" shows up in the Institute's archives comes in a November 2005 cosmetics category report, which discusses the trend toward natural beauty products. The first mention of a recyclable P-O-P display dates back to July 1990, when an article about fitness brand Weider notes that the company's temporary displays were often made from recycled die-cut cardboard "despite the slightly higher cost" involved.